Why you need a web copywriter
Did you know…visitors to websites spend an average of only 30 seconds before deciding whether to stay or go?
Did you know…only 50% of your visitors will bother to scroll down to see what’s on the bottom half of your homepage?
That means the words on your site must be well written – clear, engaging and straight to the point. If the copy is weak, visitors will simply go elsewhere.
Most companies invest a lot of money in the design of their websites. Then, when it comes to the words, they compromise. Some try writing the copy themselves. Others cut and paste from their brochures. Neither is a formula for success.
Websites are not like brochures or magazines. People read them quickly, skimming the text for useful information. That's why writing for the web is a specialist skill. And that's why, if you want your business to be competitive, you should employ a specialist web copywriter.
Of course, there is more to web copywriting than spinning silky prose. Good writers must also be able to create pages that are Google-friendly.
That means carefully researching keywords and using them judiciously throughout particular pages on your site – without making the text appear clunky or repetitive.
You could try doing this yourself – if you think you’ve got the skills. But with something as important as your website, wouldn’t you feel more comfortable hiring an expert?
If you’d like to discuss ways in which we could work together, call 020 8769 4626 or send me an email for an immediate response.
Learn more about web copywriter Mark Hodson.
What my clients say
"When we need a plumbing job done, we phone the plumber. When we want the electrics sorted, we phone the electrician. Yet somehow when we want good text written, we all think we can do it ourselves. Well, working with Mark I learnt what an art writing is. Mark has to be top in his field."
- Jo Pope, Robin Pope Safaris and Safari Houses of Africa
"Your assistance in designing and editing the Kinderhotels brochure, as well as devising and writing the website, has been invaluable. Judging by the feedback from hoteliers and guests, your copy has captured the spirit of the brand and instilled a unique degree of trust in a new product. Not least, the number of bookings speaks for itself."
- Oskar Hinteregger, Director UK & Ireland, Austrian National Tourist Office
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