Did you know…visitors to websites spend only seconds before deciding whether to stay or go?
Did you know…only 50% of your visitors will bother to scroll down to see what’s on the bottom half of your homepage?
That means the words on your site must be well written – clear, engaging and straight to the point. If the copy is weak, visitors will simply go elsewhere.
Most companies invest a lot of money in the design of their websites. Then, when it comes to the words, they compromise. Some try writing the copy themselves. Others cut and paste from their brochures. Neither is a formula for success.
Websites are not like brochures or magazines. People read them quickly, skimming the text for useful information. That's why writing for the web is a specialist skill. And that's why, if you want your business to be competitive, you should employ a specialist web copywriter.
Of course, there is more to web copywriting than spinning silky prose. Good writers must also be able to create pages that are Google-friendly.
That means carefully researching keywords and using them judiciously throughout particular pages on your site – without making the text appear clunky or repetitive.
You could try doing this yourself – if you think you’ve got the skills. But with something as important as your website, wouldn’t you feel more comfortable hiring an expert?
If you’d like to discuss ways in which we could work together, call 020 8769 4626 or send me an email for an immediate response.